Bernard Arnault

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Bernard Arnault

  • Asset rider  movió de la empresa de su papa a estados unidos.

  • Compró un grupo de textiles en bancarrota con dior dentro, Antoine Bernheim banquero francés lo ayudó a comprarlo poniendo 80 millones.

  • Vendió la parte textil unos años después por 400 millones de dólares.

  • Con lo que hizo una compra agresiva de LVHM, convirtiéndose en el presidente y dueño mayoritario de la empresa. Despidió a todos los ejecutivos y hizo una reestructuración de la empresa. 1987, Arnault was invited to invest in LVMH by the company’s chairman, Henri Racamier. 

  • Arnault a useful lesson: "When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice"





Understanding the business

  • With the LVMH victory Arnault began assembling the pieces of his "luxury-goods supermarket," following a business model that balanced sound practices and creativity.

  • Arnault said, "If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA."

  • Unique among the world's leading CEOs, Arnault had the ability to relate to both the creative and financial aspects of running a business. Although he did not believe in limiting his artists' innovation, he insisted on financial discipline when producing, marketing, and selling his company's products. El entendió la parte creativa pero también que tenían que vender.

  • He was a tough taskmaster and was known for his inclination to quickly terminate employees who did not deliver according to his expectations.

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